Case Study on Applying Cutting-Edge AI in the Consumer Discretionary Sector

Itineraire You Ready for This?

How a multi-agent AI and LLM framework like Vaiage unlocks smarter, scalable planning systems for unpredictable customer experiences.

Brianna had seen her fair share of chaos in the world of short-term rentals. As a fictional operations lead at Innspira (a fictional platform built to challenge the likes of well-known incumbents), her days revolved around keeping a delicate dance between hosts and guests in rhythm. It was a business built on convenience and trust: seamless bookings, frictionless check-ins, smooth communication. But lately, the dance had started to unravel.

The friction wasn’t coming from poor service or faulty tech. It was something more subtle, more insidious: inflexibility. A guest would book a cozy mountain cottage for a weekend getaway, only to find the area swarmed with a last-minute music festival. Another would message a host to tweak check-in times, only to find the host already triple-booked and scrambling across multiple calendars. A cancellation due to weather, a surprise local event, or a shift in guest plans… each small disruption created a ripple effect across support, satisfaction, and operational sanity.

The root of the problem wasn’t simply disorganization; it was that the systems underpinning Innspira weren’t designed to respond dynamically. The guest received a static itinerary. The host relied on manual updates and guesswork. And Brianna? She was caught in the middle, watching support tickets flood in and customer loyalty drain out.

Pressure Mounts on Every Front

The external environment wasn’t helping. Brianna had noticed a surge in regional pricing volatility, driven by short-notice events and growing demand surges in certain markets. What used to be predictable booking patterns now fluctuated by the hour, and guests were increasingly expecting not just accommodation, but also real-time adaptability.

At the same time, hosts were managing their listings across multiple platforms (Innspira, Airnshare, and HomezAway, all fictional) among them—often updating calendars manually and reacting to changes through message threads and spreadsheets. This lack of centralized control led to avoidable double-bookings, missed messages, and late check-in arrangements that fell apart at the worst times.

And then there was the customer service team, Brianna’s other pressure point. They were drowning. The bulk of incoming tickets weren’t about refunds or complaints, but confusion: “Why is the address wrong?” “Can I arrive earlier?” “Why didn’t anyone tell me there’s a marathon in town this weekend?” Every one of these could’ve been avoided if the system had real-time awareness of both guest context and local conditions. Instead, it was reactive, disconnected, and increasingly unable to scale.

Brianna knew what was at stake: as guest expectations sharpened, hosts became more selective about where they listed. With high competition in the market, friction (no matter how minor) translated to churn on both sides.

The Cost of Inaction Is Real

For a company like Innspira, the consequences of ignoring these problems wouldn’t show up all at once. They’d bleed in slowly. First in customer satisfaction scores. Then in escalating support costs. Then in host attrition. And before long, Brianna feared, the platform would become a cautionary tale: great interface, decent supply, but too brittle to scale.

It wasn’t just about fixing communication. It was about reimagining the core of the guest-host experience: one that could handle change gracefully, adapt proactively, and still feel human in the process.

For Brianna and the leadership team, the writing was on the wall. The business didn’t need another feature; it needed an entirely new way to think about planning. One that wouldn’t just automate reminders, but actually reason through change. One that wouldn’t just surface options, but could explain, adjust, and personalize in real time.

The challenge wasn’t about keeping up anymore; it was about reinventing how the business responded to the unexpected. And if they didn’t act soon, someone else would.


Curious about what happened next? Learn how Brianna applied a newly published AI research (from UC Berkeley), rethought planning as a strategic asset, and achieved meaningful business outcomes.

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