Don’t Call It a Patchwork: AI Grows Up with Native Multimodal Models
Native multimodal models are emerging as a beter alternative to cobbled-together systems—reshaping multimodal AI gets built.
If you’ve ever used a smart assistant that can interpret both what you say and what you show (say, asking it to describe a photo or summarize a chart), it’s likely powered by what’s called a “multimodal AI system.” These systems process different types of data (text, images, audio, even video) and are becoming central to how we interact with intelligent software. Whether it’s a health platform analyzing scans and notes, a media company moderating video and captions, or an enterprise tool summarizing charts and emails, multimodal AI is quietly becoming the connective tissue behind smarter digital experiences.
But there’s a major design flaw in how most of these systems are built today.
The industry-standard approach involves bolting together multiple AI models, each one trained to handle a single data type (e.g., one for language, one for images). These are known as late fusion systems. Think of it as creating a relay team where the sprinter, the swimmer, and the cyclist train separately and only come together on race day. While each specialist is great at their own task, the handoffs can be clunky, inefficient, and expensive.
This is the central problem tackled in the paper “Scaling Laws for Native Multimodal Models.” The researchers set out to test whether a better path forward might be training a single model from the ground up that understands all data types simultaneously … a so-called native multimodal model. The core question: Can we replace the multi-model patchwork with an integrated system that’s simpler, faster, and more scalable?
To answer this, the research team ran one of the most comprehensive studies of its kind. They trained many AI models with varying configurations to explore how model size, data mix, and architectural choices impact performance. This wasn’t a small tweak or a lab experiment; it was a large-scale benchmarking of how AI systems could evolve for the multimodal era.
They compared two main design approaches:
- Late Fusion: This traditional method combines models trained separately on each modality (text, image, etc.). It allows companies to reuse existing investments in pre-trained models but requires complex orchestration and often redundant computations.
- Early Fusion (native multimodal models or NNMs): In contrast, this approach trains a single model on a mixture of data types from the beginning. It’s akin to raising a bilingual child rather than teaching a second language later in life. The model develops a shared understanding of different modalities in a more fluid, native way.
The researchers also experimented with a sophisticated technique known as Mixture of Experts (MoE). This method involves selectively activating different parts of a model depending on the input data. It’s like having a team of specialists who only weigh in when their expertise is needed—maximizing both performance and efficiency.
Together, these methods allowed the researchers to rigorously test how various multimodal designs perform under different conditions. Their findings not only challenge the prevailing design philosophy behind today’s AI infrastructure; they also open up entirely new possibilities for how we build and scale next-generation AI systems.
To move from theory to evidence, the researchers didn’t just propose a new idea; they also put it through one of the most ambitious empirical stress tests in recent AI research. Rather than speculate on the promise of native multimodal models, they rigorously evaluated how these models stack up in practice, under a wide range of conditions.
The experiment was structured around training hundreds of models from scratch. Each model differed in its size, the types of data it was trained on (like images, text, or both), and the architecture it used to process that data. This wasn’t just about seeing which model performed best; it was also about uncovering patterns in how performance scales when you increase the amount of training, the diversity of inputs, or the design complexity. In the world of machine learning, these patterns are known as scaling laws.
This approach allowed the researchers to systematically test two big assumptions: First, that a single unified model can process multiple data types without sacrificing performance. And second, that doing so could actually be more efficient than stitching together specialized models.
The results were telling.
NMMs (those trained on multiple data types from the beginning) held their own. Not only did they match the performance of the late-fusion setups that are standard today, but in many cases, they outperformed them in terms of learning speed, simplicity, and resource efficiency. These gains weren’t just incremental; they also suggested that early fusion may actually scale better as the models and data grow larger.
One particularly interesting technique, MoE, gave these native models an edge. By activating only the most relevant “experts” within the model depending on the task or data type, these systems became significantly more efficient without compromising quality. Imagine a consulting firm where not every partner weighs in on every case, but the right ones do when needed. This allowed the model to stretch further with less overhead, an advantage that becomes crucial at enterprise scale.
To evaluate success, the researchers didn’t rely on a single metric. They looked at a portfolio of signals: how well the models performed on benchmark tasks across data types, how efficiently they used computing resources, how predictable their scaling behavior was, and how generalizable their learning was to new inputs. In essence, they were testing not just whether the model could work—but whether it could scale reliably as demands grew.
This comprehensive evaluation revealed that early fusion models aren’t just viable—they may represent a more future-proof foundation for building multimodal AI. Whereas late fusion approaches tend to become more brittle and bloated as complexity increases, native models showed smoother and more predictable growth curves. In business terms, they behaved more like a platform than a patchwork: more resilient, more extensible, and potentially much cheaper to maintain over time.
What’s particularly compelling here isn’t just the performance parity; it’s also the potential for operational advantage. Less compute, fewer training dependencies, and easier scaling all point toward lower cost structures and faster deployment cycles. For companies betting big on multimodal AI (whether in cloud services, healthcare, media, or agriculture), this could be a meaningful shift in how they build, deploy, and scale intelligent systems.
To judge whether this new approach to multimodal AI was a step forward (or just a different path), the research team established a robust set of evaluation criteria. Success wasn’t simply defined by whether the models could perform a task correctly. Instead, the researchers took a more strategic lens, asking: Is this a model that scales with confidence? Is it predictable under pressure? And is it efficient to operate at scale?
They examined how each model performed on a diverse suite of tasks spanning different types of data: image classification, text understanding, vision-language alignment, and more. But performance alone wasn’t enough. They also measured the efficiency of training (how much computational power was required to reach a certain level of performance), the scaling behavior (how well the model continued to improve as it grew larger), and the generalization ability (how well the model handled new tasks or data it wasn’t explicitly trained on).
These metrics gave them a holistic view of model health, much like how an investor would look beyond short-term revenue to evaluate growth potential, operating leverage, and resilience under stress. And what they saw was promising: native multimodal models not only met the bar—they often outpaced their stitched-together predecessors on the factors that matter most in large-scale deployment.
That said, this isn’t the final chapter. The researchers are transparent about the limitations of their work (and the areas that need further exploration).
For one, while the models were tested across a wide range of scenarios, real-world applications often present messier, less curated data. It remains to be seen how these native models will perform when integrated into products with higher stakes, noisier environments, or stricter latency constraints, like autonomous driving, medical diagnostics, or live customer service.
Second, while early fusion models show strong scaling properties, they also require a careful balance in training data. Feeding a model too much of one type of data (say, mostly text and little image) can bias its learning. Getting this balance right across different industries or user needs is still an open challenge.
And third, there’s the matter of architecture maturity. The field is still converging on best practices for how to design these native models in a way that’s modular, interpretable, and compatible with existing AI pipelines. Just as cloud computing needed years to settle on dominant patterns (e.g., microservices, containers), early fusion AI systems may still be in their formative phase.
Still, the potential impact of this research is hard to overstate. If native multimodal models prove to be more cost-effective, flexible, and scalable, they could redefine how AI is built across sectors. Companies may no longer need to juggle half a dozen models to serve customers across different media types. Instead, they could rely on one unified system—easier to train, simpler to deploy, and better aligned with real-world complexity.
In this light, the research doesn’t just offer a technical advancement. It suggests a strategic shift in how we think about AI architecture itself, not as a collection of siloed tools, but as a cohesive platform. For organizations investing in AI infrastructure, this shift could bring meaningful gains in agility, resource efficiency, and product innovation.
Further Readings
- Mallari, M. (2025, April 12). Plow once, learn twice: rethinking AI from the ground up. AI-First Product Management by Michael Mallari. https://michaelmallari.bitbucket.io/case-study/plow-once-learn-twice-rethinking-ai-from-the-ground-up/
- Shukor, M., Fini, E., Turrisi, D. C. V. G., Cord, M., Susskind, J., & El-Nouby, A. (2025, April 10). Scaling laws for native multimodal models. arXiv.org. https://arxiv.org/abs/2504.07951